Fuller Brush Co. is filing for bankruptcy protection, more than a century after its fleet of salesmen popularized door-to-door selling in the U.S.

The 106-year-old company with 180 employees expects to cut costs and discontinue some unprofitable products to emerge a leaner, more profitable company.

Fuller Brush’s assets and debts each amount to $10 million to $50 million.

The company, based in in Great Bend, Kan., sells personal care and household cleaning products directly and through retailers such as Byerly’s and Home Depot.

Private equity firm Buckingham Capital Partners bought the company from CPAC Inc. in 1997.

It is filing for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the Southern District of New York.