The governors of Nebraska, Kansas and Colorado are collaborating on how to attract more tourists to their states.

Nebraska Gov. Dave Heineman hosted Kansas Gov. Sam Brownback and Colorado Gov. John Hickenlooper on a crane-watching tour Friday, where the three discussed efforts to boost tourism.

While Colorado is a well-established draw for its winter sports and Rocky Mountains, Brownback said his state and Nebraska could do a better job of marketing their outdoor experiences.

Heineman said the region could draw tourist from “two coasts … to experience what it is like to live on a farm for a couple of days.”

Tourism represents Nebraska’s third-largest source of income, bringing in almost $4 billion in 2010.