The Hays Convention and Visitors Bureau is one of seven CVBs in Kansas recognized this week for their marketing program.

Members of the Travel Industry Association of Kansas (TIAK) were awarded top honors for their marketing efforts in Kansas.  The awards were announced at the annual Kansas Tourism Conference held in Topeka.

“The Marketing Awards is a great way to recognize the outstanding efforts of the various TIAK tourism organizations throughout Kansas,” said Maila Yang, co-chair of this year’s awards and Marketing and Communications Manager for the Kansas City Kansas Convention & Visitors Bureau, Inc.  “We are proud of what Kansas has to offer to tourists, and we are always looking for ways to learn from each other and highlight each other’s work as we attract visitors to Kansas.” Linda Honeyman was also co-chair of the awards.

The Marketing Awards are focused on overall marketing initiatives and recognizing state-level TIAK winners.  This year 54 entries were submitted for seven categories.

The award recipients are:

Visitor Guide (designed in-house):                                                                                                       

Manhattan Convention & Visitors Bureau

Visitor Guide (design was outsourced):                                                                                                               

Overland Park Convention & Visitors Bureau

Online Marketing (digital advertising, social media, e-mail marketing, website):           

Lawrence Convention & Visitors Bureau

Integrated Campaign (integrates multiple sources and marketing components):             

Go Wichita Convention & Visitors Bureau

Print Marketing (newspaper ads, magazine ads, brochures, direct mail, inserts, etc.):  

City of Hays Convention & Visitors Bureau

Community Awareness (community events and promotions):                                               

Crawford County Convention & Visitors Bureau

Traditional Multi-Media (TV, radio, video)—two winners:                                                           

City of Greensburg Tourism

Geary County Convention & Visitors Bureau

 

Each entry was judged on innovation, strategy, creativity, and execution.  There were three judges:   Cindy Maude, CEO of Callahan Creek; Dan Lindquist, President, Creative Director, Recording Engineer and Voice Talent at Twilight Productions and Director of Client Marketing Services at WIBW Radio Group/Morris Communications; and Lindsay Randall, Certified Radio Marketing Consultant for Morris Communications in Manhattan, Salina and Topeka.