MADISON, Wis. – Brian Ruder, an American Family Insurance agent in Hays, has been recognized for providing outstanding customer experience under the American Star Excellence in Customer Experience Certification.  Brian joins other American Family agents who have demonstrated the highest level of commitment to outstanding customer service.

Brian has been an agent for American Family since May 2008. His office is located at 511 W. 27th.

“There are many choices out there in the insurance marketplace,” said Dan Schultz, American Family Insurance’s president and chief operating officer. “The American Star Excellence in Customer Experience Certification lets consumers know these are agents with an established track record of excellent customer service.”

The service excellence distinction was determined through an evaluation process conducted under guidelines established through the American Star Excellence in Customer Experience certification. The process consists of a customer satisfaction survey which measures customers’ overall experience with their current American Family agent. Only agencies that perform in the top 20 percent of all insurance agencies nationwide, based on customer satisfaction surveys, are eligible to become American Star Excellence in Customer Experience certified.