LONDON (AP) – The Isle of Wight Festival will pay tribute to the 45th anniversary of Jimi Hendrix appearing there by asking everyone to look like him.

On Saturday at 3:30 PM local time, organizers will ask everyone at the festival to wear a Hendrix mask.

They’re hoping to set a world record for the most people in the same place wearing the same mask.

The masks will be sold for a donation to the WellChild charity.

Hendrix’s last UK performance was at the Isle of Wight festival in 1970.

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