FHSU MDC

Creating an Advertising Plan: From “Where Do I Start?” to “I Can Do This!” will be the second workshop offered this fall by the Management Development Center at Fort Hays State University. This event will take place at 1:00 p.m. on September 2, 2015, in the FHSU Memorial Union, Stouffer Lounge Rm # 222, and will offer participants the opportunity to learn effective advertising strategies and how to implement them.

Andy Stanton, Marketing Specialist for Eagle Communications, will facilitate the workshop.

“Marketing your product or small business can be challenging when competing with large franchised businesses,” said Sabrina William, Director of the MDC. “Much of the information provided at the workshop is applicable to anyone interested in learning more about beginning or improving an existing advertising plan.”

The half-day workshop is designed to provide participants with a more thorough understanding of how to get more bang out of their advertising buck. Participants will gain exposure on topics such as persuasion techniques, various communication models, effective media strategies, purchasing and differences between marketing, advertising and public relations.

Each person who completes the workshop will receive a completion certificate.

The cost is $119 and registrations received prior to September 1 are preferred.

Hays Area Chamber of Commerce members are eligible for a 15% discount on this workshop.

To register, learn more about this workshop or receive discount codes, contact Conni Dreher by phone at (785) 628-4121 or by email at [email protected]. Registration is also available online at www.fhsu.edu/mdc.