LAWRENCE— The University of Kansas now owns the Guinness World Record for the largest gathering of people wearing holiday sweaters.
The record was established during the first half of the men’s basketball game on Saturday.
It’s official! You’ve helped us set a new Guinness World Record for largest gathering of ugly holiday sweaters! pic.twitter.com/gion89sYyy
— Kansas Basketball (@KUHoops) December 19, 2015
University officials said the old record belonged to Loughborough University in Loughborough, England. They say 1,175 people gathered in holiday sweaters on Dec. 10, 2014.
Associate Athletics Director Jim Marchiony says he and his colleagues on the marketing staff came up with the plan during a brainstorming session last summer.
To join the record attempt, participants had to wear a holiday sweater, which has been defined as having long sleeves and at least one holiday-themed motif.