AP) — A new program aims to deliver tips to new parents over their cell phones.

The Kansas Early Childhood Advisory Council and Kansas Project LAUNCH have awarded $40,000 in mini-grants to communities across the state. The money will help promote a texting campaign designed to provide parents with easy access to health information.

Project coordinator Cristi Cain says that the program’s key demographic is low-income mothers, who are active texters and are more likely to be reached that way.

Expecting mothers or new moms can sign up for the free service by texting “baby” to 511411 or “bebe” in Spanish. The messages will offer information aimed at the baby’s development up to the child’s first birthday.

Fifty-four Kansas counties are receiving funding to promote the effort.