TALI ARBEL, AP Technology Writer

NEW YORK (AP) — Federal regulators have approved new broadband privacy rules that make internet service providers like Comcast and Verizon ask customers’ permission before using or sharing much of their data.

The Federal Communications Commission’s measure was scaled back from an earlier proposal, but was still criticized by the advertising, telecommunications and cable industries.

Cable and phone companies want to grow revenue from ad businesses of their own, and the new rules could make doing that more difficult.

They say it’s confusing and unfair that the regulations are stricter than the Federal Trade Commission standards that digital-advertising behemoths such as Google and Facebook operate under. The FCC does not regulate such web companies.

FCC officials passed the rules on a 3-2 vote, its latest contentious measure to pass on party lines.