FHSU University Relations

“Introduction to Facebook Marketing for Business” will be the final workshop in the fall 2017 series from the Management Development Center at Fort Hays State University.

“Facebook Marketing” will be held from 1 p.m. to 4:30 p.m. on Tuesday, Nov. 14, in the university’s Memorial Union.

Dr. Mary Martin, professor of applied business studies in marketing, will teach participants how to make their Facebook page excel at driving traffic and increasing engagement. The course will cover how to gain more followers, how to create and curate content, and how to use Facebook Page Insights to become more cost-effective and efficient with a marketing budget.

At the end of the workshop, participants will be able to reverse-engineer a Facebook page, determine the basics of their Facebook marketing strategy, create an engaging Facebook post, and understand the analytics once the post has gone live.

Each person who completes the workshop will receive a completion certificate. The cost for “Facebook Marketing” is $119. A 15-percent discount applies for all Hays Area Chamber of Commerce Members.

The Management Development Center at Fort Hays State University is recognized by the Society for Human Resource Management (SHRM) to offer professional development credits for SHRM Certified Professionals or SHRM Senior Certified Professionals. These programs are valid for professional development credits for the CP or SCP credentials. For more information about certification or recertification, visit shrmcertification.org.

Registration is available online at www.fhsu.edu/mdc. To learn more about this workshop or additional upcoming trainings, contact MDC Director Sabrina William by phone at 785-628-4124 or by email at [email protected].