KANSAS CITY (AP) — Hallmark Cards says it plans to close its home decor and gift products business by the end of the year.

The Kansas City-based company said Monday that Hallmark Home and Gifts will close because of changes in the retail industry.

Company spokesman Andy DiOrio said 60 employees will be affected by the closure. He said some will be offered a chance to apply for other Hallmark positions, while others will move to other parts of the company.

The company said in a statement that it will continue to offer gifts through its Retail and Hallmark Greetings businesses.

Hallmark Home and Gifts is one of the company’s six businesses.

Kat’s Hallmark, 4320 Vine in Hays, is unaffected by the closure, owner Kathy Schupman told Hays Post on Wednesday.